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Content marketing
Content marketing involves creating and distributing content—text, pictures, multimedia— that adds value for your audience, instead of just broadcasting an advertising message. If you’re in B2C (business to consumer), ‘content’ can mean social media posts...
SEM
Search engine marketing is all about getting your website to appear at the top of the results when someone searches for your brand, your products and services and other relevant words and phrases. Think Google (let’s face it, that’s the main one) but also...
Display advertising
Display advertising, also known as banners, is a lot like the traditional print ads you’d get in magazines, except that they are online, and you can target specific publications that you know your audience reads. It has become much more sophisticated now...
Mobile marketing
Mobile marketing is almost as broad as digital marketing itself and will overlap with a lot of the other types. It involves doing everything you’re doing on desktop but adapting it to mobile, as well as doing mobile-specific things like in-app advertising...
Social media marketing
Compared to other channels like TV, print and even online display advertising, social media adds a whole new dimension of engagement and interaction. Instead of just broadcasting messages out at a mass audience, you can really interact with your customers ...
Email marketing
Email may seem old school in a world where everyone is instant messaging or Snapchatting, but email marketing is still one of the most effective digital marketing tools. Especially e-commerce sites and retail brands are seeing a lot of success with pushing...
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